Analytics
Databricks Launches CustomerLake to Attack the Legacy CDP Stack
Databricks is targeting a billion 1:1 personalizations per day with CustomerLake, an agentic CDP built on the lakehouse. Here's what the numbers actually imply.
RealPage Buys Cherre: Reading the Signal Through a 404
A press release that won't load is still a press release. What the RealPage acquisition of Cherre tells data teams about the real estate analytics stack, even through a 404.
AIPath Bets Gartner's New DI Category Ignores the CEO
Gartner just formalized Decision Intelligence with 17 vendors. None of them help a CEO decide how to grow. AIPath is trying to own that gap. Here's what platform leads should read into it.
Fivetran-dbt Merger Closes: The Analytics Stack Consolidates
Fivetran and dbt Labs officially closed their merger with $600M combined revenue, 100,000 data teams, and a bet that agentic AI needs one infrastructure vendor.
Qlik Ships Agentic Data Engineering to Qlik Cloud
Qlik moved its agentic data engineering stack to GA across Qlik Cloud on June 30. Here's what platform leads should actually do with it.
Qlik Hits 16 Years as Gartner BI Leader: What Buyers Should Ask
Qlik's 16th straight year as a Gartner BI Leader arrives just as agentic AI resets the buyer criteria. Here's what that means for platform decisions this quarter.
Snowflake vs Databricks vs BigQuery: The 2026 Cost Reality
Three platforms run most Fortune 500 analytics. The 2026 pricing, architecture, and acquisition moves separate the SQL shops from the ML shops from the GCP shops.