Traffic
Ad Age's Empty AI Trends Page Is a Traffic Strategy Tell
An Ad Age teaser page dressed up as an AI trends article shows how publishers are gaming discovery traffic in 2026, and what it costs the readers who click through.
Google Ads Adds Native Leads Screen, Undercuts the CRM Tab
Google quietly shipped a native Leads screen inside Ads on June 1. It looks like a CRM. It's really a bidding-signal collection layer with a 60-day retention cap.
Google Ads AI Max Adds FAQs, Quietly Drops API Warning
Google updated its AI Max help doc with five new FAQs and quietly removed the warning about missing API and Editor support. Here's what platform leads should read into it.
Google's $31,600 India Ruling Threatens Keyword Bidding Economics
A $31,600 Delhi ruling against Google over brand keyword bidding sounds small, until you price in what it does to India's $4.1B ad market and every performance team's playbook.
The 41% Problem: When AI Chatbots Eat Your Acquisition Funnel
41% of consumers now research products through AI chatbots. Here's what that means for traffic acquisition budgets, custom bidder architecture, and publisher licensing use.
Draper Denies Arkham Wallet Tag: The Attribution Problem
Arkham tagged a wallet moving $62M in Bitcoin as "Tim Draper?" Draper says it wasn't him. The attribution economy just hit a credibility test.
Alphabet's Ad Engine vs AI Capex: The Traffic Balancing Act
Alphabet is running two businesses on one balance sheet: a mature ad auction printing cash, and an AI cloud burning it. The traffic implications are already here.