Traffic
OpenAI Wires AppsFlyer Into ChatGPT Ads: The Attribution Play
OpenAI plugged AppsFlyer into ChatGPT ads, giving 40+ brands including Grubhub install and purchase attribution. The real story is budget authority, not pixels.
Phia Attribution Scandal: 51% of June GMV Under Question
Bloomberg's follow-up alleges 51% of Phia's June merchandise value came from disputed attribution features. Daily revenue fell from $80k to $10k-$28k after shutoff.
Amagi Posts ₹437 Cr Quarter as EBITDA Triples to ₹50 Cr
Amagi's Q1 FY27 numbers land with a thump: ₹437 Cr revenue and adjusted EBITDA up 3x to ₹50 Cr. The plumbing beneath streaming is finally paying rent.
Source Unusable: What a Broken Scrape Tells Us About Traffic Data
The source URL returned zero extractable facts, just a cookie consent screen and navigation chrome. That failure mode itself is the story for traffic teams.
Stop Hunting the Perfect Attribution Model, Start Building a Stack
B2B journeys now run 20 to 40 touches across broken signals. One attribution model can't carry that weight. The fix is a measurement stack, not a silver bullet.
Channel 4 Adds Five DSPs in One Drop: Amazon, Yahoo, PubMatic In
Channel 4 opened its VOD inventory to five DSPs at once: Amazon, FreeWheel, Hawk, PubMatic and Yahoo. That's a structural shift, not a partnership refresh.
Privacy Sandbox Fails Early Tests: 30 Years of Ad Tech at Risk
IAB Tech Lab found Coca-Cola and Pepsi ads landing on the same page in Privacy Sandbox tests. Google still wants third-party cookies gone by Q3 2024.