B2B journeys now run 20 to 40 touches across broken signals. One attribution model can't carry that weight. The fix is a measurement stack, not a silver bullet.
Channel 4 opened its VOD inventory to five DSPs at once: Amazon, FreeWheel, Hawk, PubMatic and Yahoo. That's a structural shift, not a partnership refresh.
IAB Tech Lab found Coca-Cola and Pepsi ads landing on the same page in Privacy Sandbox tests. Google still wants third-party cookies gone by Q3 2024.
Mumbai's Mobavenue takes Gold for Best DSP at Programmatic Asia 2026 plus three Silvers. The engineering read on what the A3 framework actually does.
A story about ad-revenue policy was gated behind a cookie consent wall. That failure mode, not the policy itself, is the real signal for anyone buying or measuring traffic in 2026.
Amazon hit $19.8B in Q2 ad revenue, up 26% YoY. The duopoly is now a three-horse race, and the track has changed shape. Here's what performance marketers need to rethink.
Meta grew ad revenue 27% to $59.4B in Q2 while raising the floor on its CapEx to $130B. For performance marketing teams, the vendor-lock math just changed.