PubMatic just built a toll road between independent CTV creators and agentic ad budgets. MeatEater is the first lorry on it. Here's what the plumbing actually looks like.
EA just opened a stadium-sized ad inventory across console, mobile and PC. Here's what the platform actually means for performance marketers and ad-tech teams.
Google shipped a read-only MCP server for the Ads API. Here's what it actually changes for performance teams, and the governance traps waiting for you.
Indeed's new global campaign positions AI as a connection layer rather than an automation engine. The pitch shift matters more than the creative.
Meta runs the most profitable ad platform in the world and is spending like it's worried about losing it. The tension between traffic and capex is the whole story.
Google Ads API will return cost and conversion data for Video, Demand Gen, and App campaigns from June 15, 2026. The one-time metric spike is the real story.
IAB Tech Lab just convened agencies, publishers, and platforms to fix programmatic's transparency mess. Here's what the council actually changes for ad ops teams in the next 12 months.