Google cracks the door for Social Casino Games ads, ships product click metrics, and makes passkeys mandatory for the Ads API. A busy Monday for traffic teams.
OpenAI just shipped conversion campaigns, average daily budgets, AppsFlyer and Adjust hooks, and a bulk API for ChatGPT Ads. Here's what performance teams should do.
Ad Age's first Confidence Index shows nearly 60% of respondents expect worse industry conditions in six months. What that means for traffic and performance stacks.
CMSWire's latest CMO channel lineup reads like a symptom sheet for a patient nobody wants to diagnose: performance marketing's plumbing is leaking, and 2026 is when the floor gives way.
Google Threat Intelligence Group is retiring APT-style numbering for two-word cryptonyms. APT44 becomes SANDWORM RELIC. Detection rules, playbooks, and dashboards need updates. ===END EXCERPT=== ===EXCERPT=== Google Threat Intelligence Group is retiring APT-style numbering for two-word cryptonyms. APT44 becomes SANDWORM RELIC. Detection rules and playbooks need updates.
Single-source attribution is failing under cookie deprecation and AI search. Here's how triangulation between MTA, MMM, and incrementality actually holds up in production.
Google Zero collapses referral traffic but restores closed-loop attribution. For platform leads planning 2026 martech spend, the build-vs-buy math just shifted materially.