Meta is pouring up to $72B into AI infrastructure this year while ad revenue grows 30%+. The math works for now, but 2026 free cash flow is the canary.
The average B2B deal touches 76 points over 211 days. Last-touch attribution credits one. Here is why the measurement plumbing has to come before the campaign.
SISTRIX removed the Plus-tier paywall on its MCP server through OAuth. The pricing and platform implications matter more than the feature itself.
DarkAtlas's six-layer Overlap Model replaces group-centric APT tracking with weighted campaign graphs. The procurement and hiring implications are bigger than the research.
Mobiquity Technologies (MOBQ) keeps shipping platform updates, but a thinly traded Nasdaq float and admitted client concentration tell the real operational story for ad-tech buyers.
PubMatic's Q1 2026 revenue fell 2% to $62.6M while "AI" appeared 40+ times in prepared remarks. The real story is concentration risk, and what it means for SSP buy decisions.
Google added ConversionSpec to the GA Data API on May 4, 2026, closing a gap between UI and code that forced developers into manual exports for years.