Google is collapsing granular Google Ads reporting data from an 11-year window to 37 months, less than 18 months after establishing the longer policy. The technical fallout is uneven across APIs.
X just shipped a rebuilt ad platform on xAI ranking models, chasing eMarketer's $2.46B forecast for 2026. That's an 8.8% step up from 2025 in a market Google and Meta dominate.
Meta's open-beta MCP connectors give Claude and ChatGPT write access to ad accounts from day one, reshaping the build-vs-buy math for performance marketing teams.
Meta is forcing some advertisers off credit cards starting April 1, moving them to 30-day invoicing or direct debit. Context: $16B of 2024 ad revenue was projected as fraudulent.
Kubient bets its KASS platform can carve share from a $200B U.S. ad market where 80% of spend is going programmatic. The engineering math is harder than the pitch.
Google kills Dynamic Search Ads in September 2026, forcing 200,000+ advertisers to AI Max. Manual campaign control ends as automation takes over search advertising.
Trade Desk commands 20% on every ad dollar while maintaining 80% gross margins. That's the real story behind the largest independent DSP's positioning.