A new Targence usability study shows home sellers act on AI recommendations without ever clicking a source, quietly rerouting budget decisions across performance marketing.
Screencore, an IAB TCF-registered vendor across CTV, video, display and mobile, is embedding BidSafe One into its data flows. The interesting question is what "embedded" means.
Google's read-only MCP server ships with three tools and a warning. The write path is coming from third parties first, and platform leads have a hiring problem.
OpenAI plugged AppsFlyer into ChatGPT ads, giving 40+ brands including Grubhub install and purchase attribution. The real story is budget authority, not pixels.
Bloomberg's follow-up alleges 51% of Phia's June merchandise value came from disputed attribution features. Daily revenue fell from $80k to $10k-$28k after shutoff.
Amagi's Q1 FY27 numbers land with a thump: ₹437 Cr revenue and adjusted EBITDA up 3x to ₹50 Cr. The plumbing beneath streaming is finally paying rent.
The source URL returned zero extractable facts, just a cookie consent screen and navigation chrome. That failure mode itself is the story for traffic teams.