Traffic
B2B Influencer Attribution: Why 79% of Marketers Are Guessing
The average B2B deal touches 76 points over 211 days. Last-touch attribution credits one. Here is why the measurement plumbing has to come before the campaign.
SISTRIX Drops API Key Gate on MCP, Opens AI Access to All Tiers
SISTRIX removed the Plus-tier paywall on its MCP server through OAuth. The pricing and platform implications matter more than the feature itself.
APT Attribution Gets a Graph Database
DarkAtlas's six-layer Overlap Model replaces group-centric APT tracking with weighted campaign graphs. The procurement and hiring implications are bigger than the research.
Mobiquity's Thin Float Problem Is an Ad-Tech Warning
Mobiquity Technologies (MOBQ) keeps shipping platform updates, but a thinly traded Nasdaq float and admitted client concentration tell the real operational story for ad-tech buyers.
PubMatic's AI Story Hides a Concentration Risk Problem
PubMatic's Q1 2026 revenue fell 2% to $62.6M while "AI" appeared 40+ times in prepared remarks. The real story is concentration risk, and what it means for SSP buy decisions.
Google Analytics API Finally Exposes Conversion Data to Developers
Google added ConversionSpec to the GA Data API on May 4, 2026, closing a gap between UI and code that forced developers into manual exports for years.
Google Ads Cuts Granular Data Window From 11 Years to 37 Months
Google is collapsing granular Google Ads reporting data from an 11-year window to 37 months, less than 18 months after establishing the longer policy. The technical fallout is uneven across APIs.