Three named platforms are pushing agentic AI into programmatic buying. The interesting question isn't speed, it's who owns the system of record when multiple agents act on the same campaign.
Google's Ads API v24.2 adds AI transparency, security hardening, and new reporting. The real question is who on your platform team absorbs the migration cost.
Google's new LLM patent reframes SEO as an identity problem, not a keyword problem. Teams optimising for traffic need to rethink what they're feeding the machine.
Channel 4 just handed five more ad tech partners the keys to its on-demand inventory. The walled-garden era of UK broadcast TV is quietly ending.
MFG and GIG Retail just wired 1,200 UK forecourts with screens at windows, counters and tills. Here's what that means for performance marketing teams.
AWS unveiled a FinOps Agent and per-token Bedrock attribution at FinOps X 2026. What it means for performance marketing teams running AI-heavy traffic stacks.
PubMatic just built a toll road between independent CTV creators and agentic ad budgets. MeatEater is the first lorry on it. Here's what the plumbing actually looks like.