Traffic
Google Analytics API Finally Exposes Conversion Data to Developers
Google added ConversionSpec to the GA Data API on May 4, 2026, closing a gap between UI and code that forced developers into manual exports for years.
Google Ads Cuts Granular Data Window From 11 Years to 37 Months
Google is collapsing granular Google Ads reporting data from an 11-year window to 37 months, less than 18 months after establishing the longer policy. The technical fallout is uneven across APIs.
X Rebuilds Ad Stack on xAI: $2.46B Target for 2026
X just shipped a rebuilt ad platform on xAI ranking models, chasing eMarketer's $2.46B forecast for 2026. That's an 8.8% step up from 2025 in a market Google and Meta dominate.
Meta Opens Ad Stack to Claude and ChatGPT via MCP Connectors
Meta's open-beta MCP connectors give Claude and ChatGPT write access to ad accounts from day one, reshaping the build-vs-buy math for performance marketing teams.
Meta Cuts Credit Cards for Big Advertisers, Cites Fraud Fight
Meta is forcing some advertisers off credit cards starting April 1, moving them to 30-day invoicing or direct debit. Context: $16B of 2024 ad revenue was projected as fraudulent.
Kubient's KASS Platform Faces the 80% Programmatic Reality
Kubient bets its KASS platform can carve share from a $200B U.S. ad market where 80% of spend is going programmatic. The engineering math is harder than the pitch.
Google Forces 200K Advertisers to AI Max: DSA Dies in September
Google kills Dynamic Search Ads in September 2026, forcing 200,000+ advertisers to AI Max. Manual campaign control ends as automation takes over search advertising.