Robot.com's R-ads platform turns 500+ autonomous robots into a moving OOH ad network with real-time attribution. Here's what it means for performance marketers.
Meta is pouring up to $72B into AI infrastructure this year while ad revenue grows 30%+. The math works for now, but 2026 free cash flow is the canary.
The average B2B deal touches 76 points over 211 days. Last-touch attribution credits one. Here is why the measurement plumbing has to come before the campaign.
SISTRIX removed the Plus-tier paywall on its MCP server through OAuth. The pricing and platform implications matter more than the feature itself.
DarkAtlas's six-layer Overlap Model replaces group-centric APT tracking with weighted campaign graphs. The procurement and hiring implications are bigger than the research.
Mobiquity Technologies (MOBQ) keeps shipping platform updates, but a thinly traded Nasdaq float and admitted client concentration tell the real operational story for ad-tech buyers.
PubMatic's Q1 2026 revenue fell 2% to $62.6M while "AI" appeared 40+ times in prepared remarks. The real story is concentration risk, and what it means for SSP buy decisions.