SISTRIX removed the Plus-tier paywall on its MCP server through OAuth. The pricing and platform implications matter more than the feature itself.
DarkAtlas's six-layer Overlap Model replaces group-centric APT tracking with weighted campaign graphs. The procurement and hiring implications are bigger than the research.
Mobiquity Technologies (MOBQ) keeps shipping platform updates, but a thinly traded Nasdaq float and admitted client concentration tell the real operational story for ad-tech buyers.
PubMatic's Q1 2026 revenue fell 2% to $62.6M while "AI" appeared 40+ times in prepared remarks. The real story is concentration risk, and what it means for SSP buy decisions.
Google added ConversionSpec to the GA Data API on May 4, 2026, closing a gap between UI and code that forced developers into manual exports for years.
Google is collapsing granular Google Ads reporting data from an 11-year window to 37 months, less than 18 months after establishing the longer policy. The technical fallout is uneven across APIs.
X just shipped a rebuilt ad platform on xAI ranking models, chasing eMarketer's $2.46B forecast for 2026. That's an 8.8% step up from 2025 in a market Google and Meta dominate.